Pinnacle Sports founder Paul Aaron is the new executive director of the United Indoor Football league.
According to a press release, Aaron will officially take over with the league that features the Omaha Beef after the first of the year.
"Between now and then, I intend to use the time to familiarize myself with league operations and plan a schedule for meeting with interested parties who have expressed an interest in the UIF," he said.
Aaron said he was excited about the UIF opportunity because he could use his previous sports marketing and management experience in an new and exciting way.
"It is a very exciting opportunity because the owners are all successful individuals with both the commitment and the resources to take an already successful league to an even higher level of success."
In 1996, Aaron and business partner Dale Jensen founded Pinnacle SPorts Productions, LLC. Pinnacle was the broadcast rights holder for the University of Nebraska-Lincoln sports broadcasts including football, men's and women's basketball, volleyball and baseball. The Pinnacle Sports Network includes 68 radio stations in 16 states. Aaron sold Pinnacle Sports to Triple Crown Media Inc/Host Communications in September, 2006.
Aaron also has more that 28 years in the broadcast industry, primarily in upper management. Several stations he managed broadcast significant college and/or professional sports including Ohio State and Standford football, Sacramento Kings, Cleveland Indians and Cleveland Cavaliers. His current business interests include a long term consulting agreement with Host Communicaitons and various real estate activities in Omaha .
The UIF's biggest challenge - according to Aaron - is having enough time to follow up with inquiries for potential new teams.
"The UIF is widely regarded as a successful, solid league with many advantages other leagues do not currently offer. Meeting with those who have expressed an interest and making sure that all of the elements for their success are present and that their geographic location is compatible with the location of our existing teams is essential and the first order of business."
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