Cox Communications apparently has not closed the door on adding the Big 10 Network to their lineup. The channel features sports from the Big 10 conference 24 hours a day. Fans of the Iowa Hawkeyes – especially their football program – obviously would enjoy the addition, as the University of Iowa is a member of the Big 10.
However, none of the 208,000 households that subscribe to Cox’s service are seeing the Big 10 Network. But they still could.
“We haven’t decided not to yet. We’re still negotiating that,” said Summer Miller Widhalm, public relations manager at Cox in Omaha.
“The reason the Big 10 important is because of Iowa, and we serve Iowa. But only one of the first four Hawkeye games was even on the Big 10 Network, and most of the big games are on carried on other networks. So it doesn’t make sense for us to charge our customers for a network when all of the key games are actually on other networks. You might have one or two that are really important, but overall we’re not going to give our customers a very good value if we pay for that and then it’s only a couple of games that are actually valuable for them.”
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